Advertising » Food http://tapestry.co.uk/advertising The Complete Production Agency Thu, 09 Feb 2012 15:24:12 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 It helps you work rest and play http://tapestry.co.uk/advertising/food/it-helps-you-work-rest-and-play/ http://tapestry.co.uk/advertising/food/it-helps-you-work-rest-and-play/#comments Tue, 12 Oct 2010 14:31:22 +0000 Keith Johnson http://tapestry.co.uk/advertising/?p=272 It all started back in 1932, Frank C Mars gives his son, Forrest, $50,000 and the formula for ‘Milky Way’ to go to the UK and start his own business.

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The first MARS® bars are handmade on August Bank Holiday Monday. Today three million MARS® bars are produced each day at the Slough plant in the UK. The latest range of MARS® bars now have 45% less saturated fat (per 100g) than the average of the top 25 chocolate brands.

]]> http://tapestry.co.uk/advertising/food/it-helps-you-work-rest-and-play/feed/ 0 Mars Incorporated http://tapestry.co.uk/advertising/food/mars-incorporated/ http://tapestry.co.uk/advertising/food/mars-incorporated/#comments Wed, 20 Jan 2010 10:09:48 +0000 Keith Johnson http://tapestry.co.uk/advertising/?p=25 Tapestry was chosen to provide press advertising for Mars based on a technology driven solution backed up by high levels of customer care. Tapestry work closely with the three creative agencies on the Mars roster to supply artwork adaptations for all UK advertising.

 

Symphony, the online job tracking, approval and asset management tool developed in house at Tapestry is integral to the Mars workflow. All stakeholders involved in the production process, media booking, creative, brand owner and production are connected to Symphony. Integrating all parties in the workflow and removing outdated procedures such as trafficking hard copy proofs around London means that creative can work closer to press deadlines, costs are driven down and value to the end client is increased.

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