Tapestry work with Cheil Communications Europe to provide Samsung with press advertising for the UK. The dynamic nature of the consumer electronics market together with the passion for excellence that the Samsung brand delivers means that every campaign is under close scrutiny, the aggressive nature of the mobile phone industry only intensifies this scrutiny.
The Samsung Genio Slide, a new product for 2010 is ‘aimed at the youth market’ the most competitive and lucrative segment of the mobile phone market. Cheil Communications used the full range of production services offered by Tapestry to bring this campaign to life. Product photography, creative retouching and artwork adaptations were all sourced in Frith Street; these services combined with rigorous colour management polices give global brands such as Samsung confidence and value for money when procuring production services.