This campaign is for the summer 2010 opening of the Sunglass Hut flagship UK store on London’s Oxford Street.
They are part of the Luxottica Group, the worlds largest eyewear company, best known for brands such as Ray-Ban, Persol, and Oakley. The company was started in 1961 in Agordo north of Venice by Leonardo Del Vecchio. Under Luxottica’s control, Sunglass Hut repositioned its brand identity to emphasize the fashionability of the sunglasses it sold. The repositioning began in 2003, and its current inception is the ‘Put Them On’ positioning now used by the Sunglass Hut brand worldwide.