Advertising

Go Colour Go Westfield

Keith Johnson — Fri, 04 Mar 2011 13:05:58 +0000

The campaign was split between traditional advertising in the national press and consumer magazines, strategically placed rich media ads on the internet and video walls on the London Underground, in addition Facebook ads were used in a highly targeted social media campaign.

It helps you work rest and play

Keith Johnson — Tue, 12 Oct 2010 14:31:22 +0000

It all started back in 1932, Frank C Mars gives his son, Forrest, $50,000 and the formula for ‘Milky Way’ to go to the UK and start his own business.

The first MARS® bars are handmade on August Bank Holiday Monday. Today three million MARS® bars are produced each day at the Slough plant in the UK. The latest range of MARS® bars now have 45% less saturated fat (per 100g) than the average of the top 25 chocolate brands.

SKY 3D TV

Keith Johnson — Tue, 12 Oct 2010 11:37:48 +0000

Sky launched their ground breaking service on the 1st October, the launch coincided with the Ryder Cup held this year at Celtic Manor in Wales.

A massive press campaign was run the week preceding the launch with double page spreads in nearly all of the national press titles promoting both the golf and the launch of the 3D service.

Alexander McQueen

Keith Johnson — Mon, 10 May 2010 11:57:04 +0000

Despite Alexander McQueens untimely death the brand continues to thrive. This advertising campaign cleverly uses the iconic skull image as a mannequin for this summers range of sunglasses.

Sky Sport

Keith Johnson — Tue, 27 Apr 2010 14:13:59 +0000

Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK and Ireland’s main satellite pay-TV company, British Sky Broadcasting. Tapestry work with creative agency Brothers & Sisters to provide press advertising for Sky Sports.

Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1990, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.

Sunglass Hut

Keith Johnson — Tue, 27 Apr 2010 13:25:16 +0000

This campaign is for the summer 2010 opening of the Sunglass Hut flagship UK store on London’s Oxford Street.

They are part of the Luxottica Group, the worlds largest eyewear company, best known for brands such as Ray-Ban, Persol, and Oakley. The company was started in 1961 in Agordo north of Venice by Leonardo Del Vecchio. Under Luxottica’s control, Sunglass Hut repositioned its brand identity to emphasize the fashionability of the sunglasses it sold. The repositioning began in 2003, and its current inception is the ‘Put Them On’ positioning now used by the Sunglass Hut brand worldwide.

Mars Incorporated

Keith Johnson — Wed, 20 Jan 2010 10:09:48 +0000

Tapestry was chosen to provide press advertising for Mars based on a technology driven solution backed up by high levels of customer care. Tapestry work closely with the three creative agencies on the Mars roster to supply artwork adaptations for all UK advertising.

Symphony, the online job tracking, approval and asset management tool developed in house at Tapestry is integral to the Mars workflow. All stakeholders involved in the production process, media booking, creative, brand owner and production are connected to Symphony. Integrating all parties in the workflow and removing outdated procedures such as trafficking hard copy proofs around London means that creative can work closer to press deadlines, costs are driven down and value to the end client is increased.

Samsung Electronics

Keith Johnson — Tue, 19 Jan 2010 16:03:30 +0000

Tapestry work with Cheil Communications Europe to provide Samsung with press advertising for the UK. The dynamic nature of the consumer electronics market together with the passion for excellence that the Samsung brand delivers means that every campaign is under close scrutiny, the aggressive nature of the mobile phone industry only intensifies this scrutiny.

The Samsung Genio Slide, a new product for 2010 is ‘aimed at the youth market’ the most competitive and lucrative segment of the mobile phone market. Cheil Communications used the full range of production services offered by Tapestry to bring this campaign to life. Product photography, creative retouching and artwork adaptations were all sourced in Frith Street; these services combined with rigorous colour management polices give global brands such as Samsung confidence and value for money when procuring production services.

Gucci Group

Keith Johnson — Fri, 04 Dec 2009 18:06:53 +0000

Tapestry provides press advertising for some of the most prestigious Gucci Group brands. Working closely with Alexander McQueen, Stella McCartney, Balenciaga, and Sergio Rossi colour quality is of the utmost importance. This campaign for McQ by Alexander McQueen is as controversial as it is eye catching. Tapestry worked extensively with the art director to meet challenging deadlines for high end publications across the globe. Tapestry rely on GMG colour proofing and Xrite process control to give the consistency and quality demanded by top fashions brands, this is reinforced by in house expertise and Fogra certification for colour process control, Tapestry are justly proud of this achievement and are one of only a small number of production agencies in the UK to have been recognised in this way.