Tapestry was chosen to provide press advertising for Mars based on a technology driven solution backed up by high levels of customer care. Tapestry work closely with the three creative agencies on the Mars roster to supply artwork adaptations for all UK advertising.
Symphony, the online job tracking, approval and asset management tool developed in house at Tapestry is integral to the Mars workflow. All stakeholders involved in the production process, media booking, creative, brand owner and production are connected to Symphony. Integrating all parties in the workflow and removing outdated procedures such as trafficking hard copy proofs around London means that creative can work closer to press deadlines, costs are driven down and value to the end client is increased.