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	<title>Advertising &#187; Mars</title>
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	<description>The Complete Production Agency</description>
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		<title>Mars Incorporated</title>
		<link>http://tapestry.co.uk/advertising/food/mars-incorporated/</link>
		<comments>http://tapestry.co.uk/advertising/food/mars-incorporated/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 10:09:48 +0000</pubDate>
		<dc:creator>Keith Johnson</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Adaptation]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Mars]]></category>
		<category><![CDATA[Microwavable]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Remote Approval]]></category>
		<category><![CDATA[Rice]]></category>
		<category><![CDATA[Symphony]]></category>
		<category><![CDATA[Uncle Ben's]]></category>

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		<description><![CDATA[Mars is a worldwide manufacturer of confectionery, pet food and other food products and is the 6th largest privately held company in the United States…]]></description>
			<content:encoded><![CDATA[<p>Tapestry was chosen to provide press advertising for <a href="http://www.mars.com" target="_blank">Mars</a> based on a technology driven solution backed up by high levels of customer care. Tapestry work closely with the three creative agencies on the <a href="http://www.mars.com" target="_blank">Mars</a> roster to supply artwork adaptations for all UK advertising.</p>
<p><img class="aligncenter size-full wp-image-66" src="http://tapestry.co.uk/advertising/files/2010/01/rice650.jpg" alt="" width="650" height="845" /></p>
<p style="text-align: center;">&nbsp;</p>
<p>Symphony, the online job tracking, approval and asset management tool developed in house at Tapestry is integral to the <a href="http://www.mars.com" target="_blank">Mars</a> workflow. All stakeholders involved in the production process, media booking, creative, brand owner and production are connected to Symphony. Integrating all parties in the workflow and removing outdated procedures such as trafficking hard copy proofs around London means that creative can work closer to press deadlines, costs are driven down and value to the end client is increased.</p>
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