Creative agency David and Goliath came up with the idea for a giant poster in Frankfurt airport and worked with our retouchers to create an image that when printed full size (40m x 11m) the man reproduced actual size to maximise the realistic effect.
The idea highlighted ‘The Irresistible Soul’, by bringing to life The Power to Surprise. Kia have played with the media format to deliver a poster which is playful, engaging, and guaranteed to attract attention.
Links:
Agency David and Goliath: www.dng.com
Photographer: Nick Jell: www.jell.co.uk
Photographers agent: Stella Pye: www.stellapye.com
Kia: www.kia.co.uk