The Lurpak “Make Yours At Home” campaign celebrates the art of real home cooking and being proud of the imperfections. Just natural food, not processed or pre-packed and not a microwave ping in earshot.
These images had to convey the feeling of home cooking and had to make the food almost edible off the page, a difficult balance to strike, perfect but not too perfect, the skill in retouching subjects like this is when to stop.
The campaign covered all types of media, outdoor posters from 96 sheet to 6 sheet, bus and lorry sides and the supporting website. (worth a look for the recipes) http://www.lurpak.com
Creative Agency: Weiden & Kennedy
Photographer: Nadege Meriau
Creative: Ben Everrett
Retouching: Adele Hodges