Nike Grid, an urban orienteering challenge using phone boxes as checkpoints (the player phones a special number from the phonebox, entering their player code. As the call comes from the phonebox, it’s proof that the player is there).
The brief, “we want a moody gritty street like feel with wet roads” , The challenge for Tapestry was that only two of the images had wet roads and none had a gritty street like feel. The four images had to work together as a set and convey the tough street feel required for the event.
The Images were used as a four page wrap for Sport Magazine, backlit 6 sheet posters and on the Nike Grid website. http://www.nikegrid.com
Agency: Weiden & Kennedy
Retouching: Adele Hodges