Pampryl New Summer Campaign

This advertising campaign for the French fruit drink brand Pampryl was shot by Karin Berndl,  winner of the AOP Photographer of the Year 2009. It was her mixed use of real and fake plants, birds and insects, all meticulously staged that give her photographs a particular style.

The final images were composed of several images layered together to make sure every element was in focus and joined perfectly to make the fake elements look real.

For Paris based Advertising Agency – Publicis Dialog
Photographer: Karin Berndl
Retouching: Lucy Hingston

Pampryl