Creative » food http://tapestry.co.uk/creative The Complete Production Agency Mon, 14 May 2012 10:15:35 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Lurpak – Make Yours at Home http://tapestry.co.uk/creative/retouching/lurpack-make-yours-at-home/ http://tapestry.co.uk/creative/retouching/lurpack-make-yours-at-home/#comments Mon, 02 Aug 2010 11:01:50 +0000 Danny Holden http://tapestry.co.uk/creative/?p=560 Crispy_Bits

Triumph

One_OFFs

Pride

The Lurpak “Make Yours At Home” campaign celebrates the art of real home cooking and being proud of the imperfections. Just natural food, not processed or pre-packed and not a microwave ping in earshot.

These images had to convey the feeling of home cooking and had to make the food almost edible off the page, a difficult balance to strike, perfect but not too perfect, the skill in retouching subjects like this is when to stop.

The campaign covered all types of media, outdoor posters from 96 sheet to 6 sheet, bus and lorry sides and the supporting website. (worth a look for the recipes) http://www.lurpak.com

Creative Agency: Weiden & Kennedy
Photographer: Nadege Meriau
Creative: Ben Everrett
Retouching: Adele Hodges

]]> http://tapestry.co.uk/creative/retouching/lurpack-make-yours-at-home/feed/ 0 Love Food Hate Waste http://tapestry.co.uk/creative/retouching/love-food-hate-waste/ http://tapestry.co.uk/creative/retouching/love-food-hate-waste/#comments Tue, 07 Jul 2009 17:00:31 +0000 Danny Holden http://www.tapestry.co.uk/creative/?p=108 Our retouchers worked closely with creative agency Archibald Ingall Stretton for this challenging campaign for WRAP to reduce the nations food waste. The ‘Love Food Hate Waste’ campaign suggests loads of hints and tips that could mean you end up resembling your favourite food, all beautifully photographed by Alan Powdrill.

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