Brand Images » Computer Games Packaging

Sony: Gran Turismo 5

Tony Garrett — Fri, 27 May 2011 10:24:15 +0000

With the scheduled release date changing throughout the year, Gran Turismo 5 became one of the most eagerly anticipated games of 2010.
Once design concept and territory allocations were finalized and ready for localization, our Sony artwork team were very much in the thick of it.

We literally only had days to build the artworks and submit files to print for this large project – including promotional bundle boxes and multi-territory SKUs. The interactive design templates we host for Sony and our automated artwork workflow were vital in delivering this within the deadline and budget.

Sony: Artwork Templates

Tony Garrett — Wed, 17 Nov 2010 11:53:21 +0000

For Sony Computer Entertainment we develop, host and distribute print-ready software and packaging templates for their European territories incorporating the requirements for third party publishers. Having worked with Sony for over ten years we have a close understanding of the brand and are trusted to fulfil this operation for PS3, PS2 & PSP. We source language translations and create logos and icons that are required for the final template, and manage all language and design specifics to produce a Sony title to exacting requirements.

Electronic Arts: Medal of Honour

Tony Garrett — Wed, 17 Nov 2010 09:28:56 +0000

The Medal of Honour project is one of the largest artwork projects we have produced this year as sole supplier to Electronic Arts. Available on PC, PS3 & Xbox 360 each platform has three different packaging executions for collectors’ editions: Standard, Limited & Tier 1.

With the game covering sixteen language territories the project created over 500 individual artwork versions to differing specifications. Our dedicated EA artwork team liaise directly with the client to ensure a project of this size is delivered on brand to deadlines and budget, and advise accordingly through the various different printing processes.

Activision: Call of Duty – Black Ops

Tony Garrett — Wed, 17 Nov 2010 08:24:03 +0000

Call of Duty has become one of the largest franchises within the gaming sector selling 55 million units worldwide prior to this seventh version in the series – Black Ops. The project required artwork on all major gaming platforms, XBox 360, PS3, Wii, PC & NDS incorporating up to ten language versions on each platform. With the pressure of a global marketing campaign we had a no-fail deadline to achieve to ensure that printing and shipping dates of the product was met. Having dedicated artwork resource for the client is vital for a project with such high profile and guarantees brand consistency across all platforms.

Electronic Arts: FIFA 11

Tony Garrett — Wed, 17 Nov 2010 08:12:49 +0000

For Fifa 11 we not only managed and executed the Artwork requirements for all packaging elements we also undertook the key-art creation for the packs. This involved liaising with the in-house design team in retouching various positional versions of the players for all global territories. With the photography being shot in the current football season there was an added requirement of retouching the following season’s kit from a line drawing, onto the players. This work was co-ordinated and managed alongside the FIFA11 artwork project to seamlessly achieve the deadline.

Sony: Eyepet

Tony Garrett — Tue, 16 Nov 2010 15:16:12 +0000

Sony Eye Pet Move edition incorporates bundle boxes, software packaging, manuals and point-of-sale so artwork and colour consistency was paramount on this large project. With a dedicated artwork resource and a separate dedicated template team working alongside, we achieved this consistency across the various multi language formats. Liaising closely with Sony’s operations and design teams, we produced 155 artworks across 14 languages for PSP & PS3.

Electronic Arts: Mass Effect 2 – Collectors’ Edition

Chris Holmes — Thu, 08 Apr 2010 08:58:55 +0000

Tapestry is the sole artwork agency for Electronic Arts Europe – the world’s most prolific publisher of computer games. In addition to formatting packaging for all the language territories and games platforms for which they publish titles, we also provide creative services such as the design of special projects packaging.

The design of collectors’ editions – such as this project for Mass Effect 2 – provide scope to go beyond the standard retail formats and create premium packaging. The design for this project differentiates it as a premium product in its creation of new non-standard cutter profiles, differentiated varnish finishes and embosses.

Activision: Call of Duty – Modern Warfare 2

Chris Holmes — Mon, 07 Dec 2009 14:37:31 +0000

Tapestry is one of the market leaders in packaging pre-press for the ever-growing computer games industry. We work with the leading games publishers - Activison – Electronic Arts and Sony Computer Entertainment – in formatting artworks for their global territories. To provide confidentiality, project ownership, and continuity, each client has their own dedicated team of artworkers.

Call Of Duty: Modern Warfare 2 for Activision was a high profile launch with initial sales of 55 million - but typical of the projects we produce. We formatted versions for five different gaming platforms, in a variety of language and territory variants, along with a number of special edition boxes. Managing such a project, with its complex platform and territory specific requirements, along with the printing specifications of the packaging, is as much of a challenge as the physical production of the artwork.