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	<title>Brand Images &#187; Computer Games Packaging</title>
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	<description>The Complete Production Agency</description>
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		<title>Electronic Arts &#8211;  Mass Effect 2 &#8211; Collectors&#8217; Edition</title>
		<link>http://tapestry.co.uk/packaging/games/electronic-arts-mass-effect-2-collectors-edition/</link>
		<comments>http://tapestry.co.uk/packaging/games/electronic-arts-mass-effect-2-collectors-edition/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 08:58:55 +0000</pubDate>
		<dc:creator>Chris Holmes</dc:creator>
				<category><![CDATA[Computer Games Packaging]]></category>
		<category><![CDATA[Retail Packaging]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[premium products]]></category>
		<category><![CDATA[special colours]]></category>
		<category><![CDATA[varnishes]]></category>

		<guid isPermaLink="false">http://tapestry.co.uk/packaging/?p=128</guid>
		<description><![CDATA[
Brand Images is the sole artwork agency for Electronic Arts Europe &#8211; the world&#8217;s most prolific publisher of computer games. In addition to formatting packaging for all the language territories and games platforms for which they publish titles, we also provide creative services such as the design of special projects packaging.
The design of collectors&#8217; editions [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://tapestry.co.uk/packaging/files/2010/04/Picture-5.png"><br />
</a><a href="http://tapestry.co.uk/packaging/files/2010/04/Picture-3.png"><img class="aligncenter size-medium wp-image-142" title="Picture 3" src="http://tapestry.co.uk/packaging/files/2010/04/Picture-3-684x500.png" alt="Picture 3" width="684" height="500" /></a>Brand Images is the sole artwork agency for Electronic Arts Europe &#8211; the world&#8217;s most prolific publisher of computer games. In addition to formatting packaging for all the language territories and games platforms for which they publish titles, we also provide creative services such as the design of special projects packaging.</p>
<p>The design of collectors&#8217; editions &#8211; such as this project for Mass Effect 2 &#8211; provide scope to go beyond the standard retail formats and create premium packaging. The design for this project differentiates it as a premium product in its creation of new non-standard cutter profiles, differentiated varnish finishes and embosses.</p>
<p><a href="http://tapestry.co.uk/packaging/files/2010/04/Picture-4.png"><img class="aligncenter size-medium wp-image-143" title="Picture 4" src="http://tapestry.co.uk/packaging/files/2010/04/Picture-4-624x499.png" alt="Picture 4" width="624" height="499" /></a></p>
<p><a href="http://tapestry.co.uk/packaging/files/2010/04/Picture-62.png"><br />
</a></p>
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		<title>Activision: Call of Duty &#8211; Modern Warfare 2</title>
		<link>http://tapestry.co.uk/packaging/games/modernwarefare2/</link>
		<comments>http://tapestry.co.uk/packaging/games/modernwarefare2/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 14:37:31 +0000</pubDate>
		<dc:creator>Chris Holmes</dc:creator>
				<category><![CDATA[Computer Games Packaging]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[project managment]]></category>

		<guid isPermaLink="false">http://tapestry.co.uk/packaging/?p=6</guid>
		<description><![CDATA[At Brand Images we are one of the market leaders in packaging  pre-press for the ever-growing computer games industry]]></description>
			<content:encoded><![CDATA[<p><a href="http://tapestry.co.uk/packaging/files/2009/12/COD-MW2.jpg"><img class="alignnone size-medium wp-image-7" title="COD-MW2" src="http://tapestry.co.uk/packaging/files/2009/12/COD-MW2-720x288.jpg" alt="COD-MW2" width="720" height="288" /></a></p>
<div id="lipsum">At Brand Images we are one of the market leaders in packaging  pre-press for the ever-growing computer games industry. We work with the leading games publishers -<em><strong> Activison &#8211; Electronic Arts and Sony Computer Entertainment</strong></em> &#8211; in formatting artworks for their global territories. To provide confidentiality, project ownership, and continuity, each client has their own dedicated team of artworkers.</div>
<div>Call Of Duty: Modern Warfare 2  for Activision was a high profile launch with  initial sales of 55 million -  but typical of the projects we produce. We formatted versions for five different gaming platforms, in a variety of language and territory  variants, along with a number of special edition boxes.  Managing such a project, with its  complex  platform and territory specific requirements, along with the printing specifications of the packaging, is as much of a challenge as the physical production of the artwork.<img class="size-medium wp-image-21 aligncenter" title="COD_MW2_x360_3D_Goggle_Box_BBFC_Packmock" src="http://tapestry.co.uk/packaging/files/2009/12/COD_MW2_x360_3D_Goggle_Box_BBFC_Packmock-618x400.jpg" alt="COD_MW2_x360_3D_Goggle_Box_BBFC_Packmock" width="618" height="400" /></div>
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