The design of collectors’ editions – such as this project for Mass Effect 2 – provide scope to go beyond the standard retail formats and create premium packaging. The design for this project differentiates it as a premium product in its creation of new non-standard cutter profiles, differentiated varnish finishes and embosses.

The Alfred Dunhill brand has been synonymous with iconic men’s luxury products since 1893- since the sixties it has been associated with the James Bond movies. We regularly undertake full-service briefs for packaging, store display and digital media projects. These encompass design and photography right through to print management.

Much of our packaging work for M&S Children’s-wear involves licensed products that  pose the challenge of  combining two sets of branding. With multiple stakeholders involved in the approval process the use of our collaborative online approval tool – Symphony – is invaluable to the smooth running of these projects.

Of equal importance for brand consistency is the management of colour and print fidelity. We measure printers’ running sheets to ensure their compliance with ISO 12647-2, and provide a diagnostic analysis of any variation. We are also replacing the visual matching of  references when specifying special colours with the use of spectral data as standards for brand or range colours.  We maintain an online library of this data that  can be downloaded by printers worldwide when matching inks.

We build the same vigorous standards into our own digital and wet proofing and are one of only a small number of pre-press businesses to have gained FOGRA accreditation for colour management.

It is said that 70% of buying decisions are made at the point of purchase – and this is never truer than in retail fashion. Powerful in-store imagery is an essential component in creating an effective retail environment.

We have worked with French Connection‘s seasonal campaigns for many years. Generally based around a collection of simple and powerful images.  We have specialist retouchers in fashion and beauty who are familiar with the particular requirements of working at the demanding magnification of large format display work. These campaigns often draw on the full range of our skills and resources at Tapestry as a complete production agency and involve, in additional to conventional printed POS,  in-store show reels and press campaigns.

Working closely with the Home department, our account mangers embedded in the client’s head office  oversee the full production cycle, from shooting the products in Tapestry’s photographic studio right through to produce the print-ready artwork.

This entails liaising with the client’s in-house design team who provide the design concept for the range, with product suppliers with whom we co-ordinate the photo-shoots and develop the packaging cutter profiles, and of course with the printers.