Brand Images

Sony: Gran Turismo 5

Tony Garrett — Fri, 27 May 2011 10:24:15 +0000

With the scheduled release date changing throughout the year, Gran Turismo 5 became one of the most eagerly anticipated games of 2010.
Once design concept and territory allocations were finalized and ready for localization, our Sony artwork team were very much in the thick of it.

We literally only had days to build the artworks and submit files to print for this large project – including promotional bundle boxes and multi-territory SKUs. The interactive design templates we host for Sony and our automated artwork workflow were vital in delivering this within the deadline and budget.

Sony: Artwork Templates

Tony Garrett — Wed, 17 Nov 2010 11:53:21 +0000

For Sony Computer Entertainment we develop, host and distribute print-ready software and packaging templates for their European territories incorporating the requirements for third party publishers. Having worked with Sony for over ten years we have a close understanding of the brand and are trusted to fulfil this operation for PS3, PS2 & PSP. We source language translations and create logos and icons that are required for the final template, and manage all language and design specifics to produce a Sony title to exacting requirements.

Electronic Arts: Medal of Honour

Tony Garrett — Wed, 17 Nov 2010 09:28:56 +0000

The Medal of Honour project is one of the largest artwork projects we have produced this year as sole supplier to Electronic Arts. Available on PC, PS3 & Xbox 360 each platform has three different packaging executions for collectors’ editions: Standard, Limited & Tier 1.

With the game covering sixteen language territories the project created over 500 individual artwork versions to differing specifications. Our dedicated EA artwork team liaise directly with the client to ensure a project of this size is delivered on brand to deadlines and budget, and advise accordingly through the various different printing processes.

Alfred Dunhill: Asset Management Website

Tony Garrett — Wed, 17 Nov 2010 09:15:06 +0000

This summer saw the launch of the new Dunhill London internal asset management website. The website is also used as an internal communication tool for dunhill to inform their territories worldwide of new product launches, as well as an online feedback section for questions, comments and the annotation of documents online without the need to download.
The result is a functional and user-friendly site that still embodies the style and sophistication of the Alfred Dunhill brand.

Kallo Foods: Lorry Branding

Tony Garrett — Wed, 17 Nov 2010 09:05:30 +0000

Whole Earth brand has been around for over 40 years, making a range of natural organic products including chocolate spreads, snacks, cereals, sparkling drinks as well as peanut butter.
This year Whole Earth produced its first TV advert. We were asked by Kallo to create two designs for their lorries that worked in conjunction with the campaign.

Pringle: Autumn/Winter 2010 Campaign

Tony Garrett — Wed, 17 Nov 2010 08:53:42 +0000

Shot by photographer Ryan McGinley and featuring Tilda Swinton and Turner prize winner Douglas Gordon, Tapestry colour managed and retouched the campaign shots for Autumn/Winter 2010. The campaign was used for Large format display, web and Press advertising which was also produced at Tapestry.

Kallo Foods: Rice Cakes

Tony Garrett — Wed, 17 Nov 2010 08:46:08 +0000

This year Kallo added to their already market leading rice cakes range by releasing their New Premium Mini and Jumbo Rice Cakes over four different flavours. The new Premium range exudes a sense of luxury whilst retaining the cores values of creating healthy food that doesn’t compromise on taste.

Community Foods: Crazy Jack

Tony Garrett — Wed, 17 Nov 2010 08:32:16 +0000

Community Foods was established in 1971, and is the UK’s largest specialist natural foods importer and distributor.
Since 2008 we have been producing print ready files for Community Foods notably on their Crazy Jack range, which consists of over 120 products, including dried fruits, nuts, pulses, seeds, rice and snacks.

Activision: Call of Duty – Black Ops

Tony Garrett — Wed, 17 Nov 2010 08:24:03 +0000

Call of Duty has become one of the largest franchises within the gaming sector selling 55 million units worldwide prior to this seventh version in the series – Black Ops. The project required artwork on all major gaming platforms, XBox 360, PS3, Wii, PC & NDS incorporating up to ten language versions on each platform. With the pressure of a global marketing campaign we had a no-fail deadline to achieve to ensure that printing and shipping dates of the product was met. Having dedicated artwork resource for the client is vital for a project with such high profile and guarantees brand consistency across all platforms.

Electronic Arts: FIFA 11

Tony Garrett — Wed, 17 Nov 2010 08:12:49 +0000

For Fifa 11 we not only managed and executed the Artwork requirements for all packaging elements we also undertook the key-art creation for the packs. This involved liaising with the in-house design team in retouching various positional versions of the players for all global territories. With the photography being shot in the current football season there was an added requirement of retouching the following season’s kit from a line drawing, onto the players. This work was co-ordinated and managed alongside the FIFA11 artwork project to seamlessly achieve the deadline.