With the scheduled release date changing throughout the year, Gran Turismo 5 became one of the most eagerly anticipated games of 2010.
Once design concept and territory allocations were finalized and ready for localization, our Sony artwork team were very much in the thick of it.
We literally only had days to build the artworks and submit files to print for this large project – including promotional bundle boxes and multi-territory SKUs. The interactive design templates we host for Sony and our automated artwork workflow were vital in delivering this within the deadline and budget.