It is said that 70% of buying decisions are made at the point of purchase – and this is never truer than in retail fashion. Powerful in-store imagery is an essential component in creating an effective retail environment.
We have worked with French Connection’s seasonal campaigns for many years. Generally based around a collection of simple and powerful images. We have specialist retouchers in fashion and beauty who are familiar with the particular requirements of working at the demanding magnification of large format display work. These campaigns often draw on the full range of our skills and resources at Tapestry as a complete production agency and involve, in additional to conventional printed POS, in-store show reels and press campaigns.
