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	<title>Brand Images &#187; global</title>
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	<description>The Complete Production Agency</description>
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		<title>Activision: Call of Duty &#8211; Black Ops</title>
		<link>http://tapestry.co.uk/packaging/games/activision-call-of-duty-black-ops/</link>
		<comments>http://tapestry.co.uk/packaging/games/activision-call-of-duty-black-ops/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 08:24:03 +0000</pubDate>
		<dc:creator>Tony Garrett</dc:creator>
				<category><![CDATA[Computer Games Packaging]]></category>
		<category><![CDATA[cutter profiles]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[premium products]]></category>
		<category><![CDATA[templates]]></category>

		<guid isPermaLink="false">http://tapestry.co.uk/packaging/?p=175</guid>
		<description><![CDATA[Call of Duty has become one of the largest franchises within the gaming sector selling 55 million units worldwide prior to this seventh version in the series &#8211; Black Ops. The project required artwork on all major gaming platforms, XBox 360, PS3, Wii, PC &#38; NDS incorporating up to ten language versions on each platform. [...]]]></description>
			<content:encoded><![CDATA[<p>Call of Duty has become one of the largest franchises within the gaming sector selling 55 million units worldwide prior to this seventh version in the series &#8211; Black Ops. The project required artwork on all major gaming platforms, XBox 360, PS3, Wii, PC &amp; NDS incorporating up to ten language versions on each platform. With the pressure of a global marketing campaign we had a no-fail deadline to achieve to ensure that  printing and shipping dates of the product was met. Having dedicated artwork resource for the client is vital for a project with such high profile and guarantees brand consistency across all platforms.</p>
<p><img class="aligncenter size-full wp-image-177" title="acti_cod" src="http://tapestry.co.uk/packaging/files/2010/11/acti_cod1.jpg" alt="acti_cod" width="730" height="405" /></p>
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		<title>Activision: Call of Duty &#8211; Modern Warfare 2</title>
		<link>http://tapestry.co.uk/packaging/games/modernwarefare2/</link>
		<comments>http://tapestry.co.uk/packaging/games/modernwarefare2/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 14:37:31 +0000</pubDate>
		<dc:creator>Chris Holmes</dc:creator>
				<category><![CDATA[Computer Games Packaging]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[project managment]]></category>

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		<description><![CDATA[At Brand Images we are one of the market leaders in packaging  pre-press for the ever-growing computer games industry]]></description>
			<content:encoded><![CDATA[<p><a href="http://tapestry.co.uk/packaging/files/2009/12/COD-MW2.jpg"><img class="alignnone size-medium wp-image-7" title="COD-MW2" src="http://tapestry.co.uk/packaging/files/2009/12/COD-MW2-720x288.jpg" alt="COD-MW2" width="720" height="288" /></a></p>
<div id="lipsum">Tapestry is one of the market leaders in packaging  pre-press for the ever-growing computer games industry. We work with the leading games publishers -<em><strong> Activison &#8211; Electronic Arts and Sony Computer Entertainment</strong></em> &#8211; in formatting artworks for their global territories. To provide confidentiality, project ownership, and continuity, each client has their own dedicated team of artworkers.</div>
<div>Call Of Duty: Modern Warfare 2  for Activision was a high profile launch with  initial sales of 55 million -  but typical of the projects we produce. We formatted versions for five different gaming platforms, in a variety of language and territory  variants, along with a number of special edition boxes.  Managing such a project, with its  complex  platform and territory specific requirements, along with the printing specifications of the packaging, is as much of a challenge as the physical production of the artwork.<img class="size-medium wp-image-21 aligncenter" title="COD_MW2_x360_3D_Goggle_Box_BBFC_Packmock" src="http://tapestry.co.uk/packaging/files/2009/12/COD_MW2_x360_3D_Goggle_Box_BBFC_Packmock-618x400.jpg" alt="COD_MW2_x360_3D_Goggle_Box_BBFC_Packmock" width="618" height="400" /></div>
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