Much of our packaging work for M&S Children’s-wear involves licensed products that  pose the challenge of  combining two sets of branding. With multiple stakeholders involved in the approval process the use of our collaborative online approval tool – Symphony – is invaluable to the smooth running of these projects.

Of equal importance for brand consistency is the management of colour and print fidelity. We measure printers’ running sheets to ensure their compliance with ISO 12647-2, and provide a diagnostic analysis of any variation. We are also replacing the visual matching of  references when specifying special colours with the use of spectral data as standards for brand or range colours.  We maintain an online library of this data that  can be downloaded by printers worldwide when matching inks.

We build the same vigorous standards into our own digital and wet proofing and are one of only a small number of pre-press businesses to have gained FOGRA accreditation for colour management.