Brand Images » online approval

Sony: Artwork Templates

Tony Garrett — Wed, 17 Nov 2010 11:53:21 +0000

For Sony Computer Entertainment we develop, host and distribute print-ready software and packaging templates for their European territories incorporating the requirements for third party publishers. Having worked with Sony for over ten years we have a close understanding of the brand and are trusted to fulfil this operation for PS3, PS2 & PSP. We source language translations and create logos and icons that are required for the final template, and manage all language and design specifics to produce a Sony title to exacting requirements.

Kallo Foods: Lorry Branding

Tony Garrett — Wed, 17 Nov 2010 09:05:30 +0000

Whole Earth brand has been around for over 40 years, making a range of natural organic products including chocolate spreads, snacks, cereals, sparkling drinks as well as peanut butter.
This year Whole Earth produced its first TV advert. We were asked by Kallo to create two designs for their lorries that worked in conjunction with the campaign.

Kallo Foods: Rice Cakes

Tony Garrett — Wed, 17 Nov 2010 08:46:08 +0000

This year Kallo added to their already market leading rice cakes range by releasing their New Premium Mini and Jumbo Rice Cakes over four different flavours. The new Premium range exudes a sense of luxury whilst retaining the cores values of creating healthy food that doesn’t compromise on taste.

Community Foods: Crazy Jack

Tony Garrett — Wed, 17 Nov 2010 08:32:16 +0000

Community Foods was established in 1971, and is the UK’s largest specialist natural foods importer and distributor.
Since 2008 we have been producing print ready files for Community Foods notably on their Crazy Jack range, which consists of over 120 products, including dried fruits, nuts, pulses, seeds, rice and snacks.

Electronic Arts: FIFA 11

Tony Garrett — Wed, 17 Nov 2010 08:12:49 +0000

For Fifa 11 we not only managed and executed the Artwork requirements for all packaging elements we also undertook the key-art creation for the packs. This involved liaising with the in-house design team in retouching various positional versions of the players for all global territories. With the photography being shot in the current football season there was an added requirement of retouching the following season’s kit from a line drawing, onto the players. This work was co-ordinated and managed alongside the FIFA11 artwork project to seamlessly achieve the deadline.

Sony: Eyepet

Tony Garrett — Tue, 16 Nov 2010 15:16:12 +0000

Sony Eye Pet Move edition incorporates bundle boxes, software packaging, manuals and point-of-sale so artwork and colour consistency was paramount on this large project. With a dedicated artwork resource and a separate dedicated template team working alongside, we achieved this consistency across the various multi language formats. Liaising closely with Sony’s operations and design teams, we produced 155 artworks across 14 languages for PSP & PS3.

Marks & Spencer: Children’s Licensed Products

Chris Holmes — Tue, 05 Jan 2010 09:36:25 +0000

Much of our packaging work for M&S Children’s-wear involves licensed products that pose the challenge of combining two sets of branding. With multiple stakeholders involved in the approval process the use of our collaborative online approval tool – Symphony – is invaluable to the smooth running of these projects.

Of equal importance for brand consistency is the management of colour and print fidelity. We measure printers’ running sheets to ensure their compliance with ISO 12647-2, and provide a diagnostic analysis of any variation. We are also replacing the visual matching of references when specifying special colours with the use of spectral data as standards for brand or range colours. We maintain an online library of this data that can be downloaded by printers worldwide when matching inks.

We build the same vigorous standards into our own digital and wet proofing and are one of only a small number of pre-press businesses to have gained FOGRA accreditation for colour management.