Brand Images » project managment

Alfred Dunhill: Asset Management Website

Tony Garrett — Wed, 17 Nov 2010 09:15:06 +0000

This summer saw the launch of the new Dunhill London internal asset management website. The website is also used as an internal communication tool for dunhill to inform their territories worldwide of new product launches, as well as an online feedback section for questions, comments and the annotation of documents online without the need to download.
The result is a functional and user-friendly site that still embodies the style and sophistication of the Alfred Dunhill brand.

Alfred Dunhill: Luxury Products

Chris Holmes — Tue, 05 Jan 2010 09:36:53 +0000

The Alfred Dunhill brand has been synonymous with iconic men’s luxury products since 1893- since the sixties it has been associated with the James Bond movies. We regularly undertake full-service briefs for packaging, store display and digital media projects. These encompass design and photography right through to print management.

Marks & Spencer: Technology Range

Chris Holmes — Mon, 04 Jan 2010 10:00:54 +0000

We have been working with Marks & Spencer since the early 1990′s with their general merchandise (non-food) packaging. The Technology range for M&S Home is one of the retailer’s newest ranges.

Working closely with the Home department, our account mangers embedded in the client’s head office oversee the full production cycle, from shooting the products in Tapestry’s photographic studio right through to produce the print-ready artwork.

This entails liaising with the client’s in-house design team who provide the design concept for the range, with product suppliers with whom we co-ordinate the photo-shoots and develop the packaging cutter profiles, and of course with the printers.

Activision: Call of Duty – Modern Warfare 2

Chris Holmes — Mon, 07 Dec 2009 14:37:31 +0000

Tapestry is one of the market leaders in packaging pre-press for the ever-growing computer games industry. We work with the leading games publishers - Activison – Electronic Arts and Sony Computer Entertainment – in formatting artworks for their global territories. To provide confidentiality, project ownership, and continuity, each client has their own dedicated team of artworkers.

Call Of Duty: Modern Warfare 2 for Activision was a high profile launch with initial sales of 55 million - but typical of the projects we produce. We formatted versions for five different gaming platforms, in a variety of language and territory variants, along with a number of special edition boxes. Managing such a project, with its complex platform and territory specific requirements, along with the printing specifications of the packaging, is as much of a challenge as the physical production of the artwork.