Moving Images for Ecommerce

admin — Tue, 30 Mar 2010 16:22:49 +0000

With our wide experience in fashion and photography, Tapestry keep a very close eye on new and emerging technologies. As online space is becoming ever more important for client interaction, photographic solutions are developing to give brands more power in communication with their customers. The greater product knowledge your online consumer has, the more likely they are to buy… without returning it!

Coupled with the launch of Tapestry TV, Tapestry have researched and invested in moving image solutions for our ecommerce clients.

Showcasing garments with catwalk style videos allows the customer to see how they fit and move, and gives them a more accurate representation of what they are buying.

Videos can also be tailored to highlight specific products. Shoes, for example, are easy to capture in a slightly more imaginative way – this gives the customer all the product information they need, and engages their attention.

Imagery of this nature is becoming more and more popular online, and we predict that this will increase even more so over the next 18 months. Many brands already count their online store as one of their strongest revenue streams, and this is certain to continue…

If you are looking to introduce moving imagery to your online store, feel free to contact us to find out more.

Alex Clark
t. 0207 896 3107
e. alex.clark@tapestry.co.uk

Natasha Buddle
t. 0207 896 3119
e. natasha.buddle@tapestry.co.uk

LK Bennett Fashion

Natasha Buddle — Tue, 03 Nov 2009 09:29:10 +0000

Styled product photography for Press and E commerce imagery for LK Bennett London

Photography » Ecommerce

Moving Images for Ecommerce

LK Bennett Fashion