Team Of The Year is an integral part of the EAFC calendar. Fans from around the globe cast their votes and created the ultimate lineup of elite men’s and women’s football players. Electronic Arts announce the twenty-two elite players who earned a spot in the prestigious men’s and women’s Team of the Year (TOTY) Final XI. As one of the few awards in global football where fans can vote, TOTY provides supporters a chance to shape the final roster and honour the world’s most elite football stars.
The digital marketing execution around this event is globally managed via the software tool – Figma. Tapestry artworkers liaise with an international client base, with Figma allowing for a real time update and access to all stakeholders revisions and updates. The projects start with x30 portrait and landscape master Keyarts that are templated and re-sized to the MediaPlan for 25+ territories. Campaigns were fulfilled for Dealmania, PS store Sale Offer and other territory specific promotions.
