Did you hear the news?
On 28th March 2024, TV personality Zara McDermott, in collaboration with F&F Clothing, launched their new clothing brand ‘Rise’! A new fashion venture for her, she was passionate to create a line of wearable, durable, versatile and affordable pieces for women of all ages.
Inspired by her mother of whom’s background lies within textiles along with a family history of making their own clothing, Zara was determined to create a line which was empowering and inclusive for all women and this featured her mother in her launch campaign! With a variety of sizing, cuts and shapes, from bodysuits to loungewear, the neutral-toned pieces are crafted from sustainable, premium and soft fabrics which make them perfect for layering throughout all seasons!
The womenswear brand are available in over 380 Tesco stores nationwide – find out more here:
https://www.instagram.com/weare.rise/?hl=en
We are proud to have worked alongside Rise for their launch campaign, providing our retouching services!
Credits:
Creative Direction: @tiffany_baron_
Photography: @carlaguler
Glam: @joepickeringtaylor
Production: @palmerproduction
Stylist: @nicolesmallwoodstylist
HO Marketing: @perinidiaries
Talent Agent: @insanity
Retouch: Tapestry, Soho
